YouTube Expands Monetization Program, Allowing Content Creators with 500 Subscribers to Monetize

YouTube, the popular video-sharing and social media platform, has made a significant change to its monetization program. Channels with 500 subscribers are now eligible to earn money, reducing the previous requirement of 1000 subscribers. This move aims to provide smaller content creators with the opportunity to generate income and thrive on the platform.

India Today Report

According to a report by India Today, YouTube made adjustments to its eligibility requirements and monetization policy to support and encourage smaller creators. Previously, channels needed to reach a minimum of 1000 subscribers in order to monetize their content.

In addition to lowering the subscriber count threshold, YouTube has also reduced the required watch hour criteria from 4000 hours to 3000 hours. This change provides creators with more flexibility in meeting the engagement requirements to earn money.

For channels that primarily create shorts, there is even better news. The eligibility view count has been significantly lowered from 10 million to 3 million. This adjustment greatly increases the chances for smaller content creators focused on short-form videos to monetize their content on the platform.

It’s important to note that these revised eligibility criteria will first be implemented in the United States, the United Kingdom, Taiwan, and South Korea, before being rolled out to other regions.

While the eligibility requirements have been modified, the method for earning money through ad revenue remains unchanged. Content creators still need to ensure that their content has a broad reach and attracts a substantial audience to generate revenue from advertisements.

Similar to YouTube, other social media platforms such as TikTok have also introduced monetary incentives to retain content creators and encourage a steady flow of content on their platforms.

TikTok’s Recent Announcement for Creators

TikTok recently announced that its paywalled feature called Series will be available to creators with over 10,000 followers. Additionally, they listed additional requirements that would grant access to the feature for creators with 1,000 followers as well. The Series feature on TikTok enables content creators to offer premium content behind a paywall, which fans can access by making a payment.

Minimum Eligibility Requirements to Enable Monetization Features on YouTube

Minimum Eligibility Requirements to Enable Monetization Features on YouTube

To access the various monetization features on YouTube, you need to meet specific eligibility requirements. It’s important to note that each feature has its own set of criteria, and some features may not be available in certain regions due to local legal requirements. Once you’ve been accepted into the YouTube Partner Program (YPP), you can unlock the following monetization features based on the respective requirements:

Ad Revenue:

  • Be at least 18 years old or have a legal guardian who is older than 18 and can handle your payments through AdSense.
  • Reside in a country or region where the YPP is available.
  • Accept the relevant contract modules.
  • Create content that adheres to YouTube’s advertiser-friendly content guidelines.

Channel Memberships:

  • Be at least 18 years old.
  • Live in a country where channel memberships are available.
  • Accept the Commerce Product Module or formerly available Commerce Product Addendum.
  • Ensure your channel is not designated as “Made for Kids” and does not have a significant number of ineligible videos.
  • Not be a music channel under SRAV (Sound Recording Audio Visual) rules.
  • Refer to the full requirements for more details.

Shopping:
To promote your own products:

  • Meet the YPP subscriber threshold or have an Official Artist Channel.
  • Ensure your channel is not designated as “Made for Kids” and does not have a significant number of videos designated as such.
  • Avoid having a significant number of videos that violate YouTube’s Channel Monetization Policies.
  • Ensure your channel hasn’t received any Hate Speech Community Guideline Strikes.
  • Refer to the full requirements for more details.

To promote products from other brands:

  • Have at least 20,000 subscribers.
  • Reside in South Korea (KR) or the United States (US).
  • Your channel should not be a music channel, an Official Artist Channel, or associated with music partners.
  • Ensure your channel is not designated as “Made for Kids” and does not have a significant number of videos designated as such.
  • Refer to the full requirements for more details.

Super Chat & Super Stickers:

  • Be at least 18 years old.
  • Live in a country or region where Super Chat and Super Stickers are available.
  • Accept the Commerce Product Module or formerly available Commerce Product Addendum.
  • Refer to the full requirements for more details.

Super Thanks:

  • Be at least 18 years old.
  • Reside in a country or region where Super Thanks is available.
  • Accept the Commerce Product Module or formerly available Commerce Product Addendum.
  • Ensure your channel is not a music channel under SRAV rules.
  • Refer to the full requirements for more details.

YouTube Premium Revenue:

  • Accept the relevant contract modules.
  • Create content that is watched by viewers who are YouTube Premium subscribers.

These are the minimum eligibility requirements to enable monetization features on YouTube. By meeting these criteria, you can access various revenue streams and monetize your content on the platform. Please refer to the full requirements for each feature to ensure compliance and maximize your monetization potential on YouTube.

Conclusion

In conclusion, YouTube’s expansion of its monetization program by lowering the subscriber count requirement to 500 provides smaller content creators with more opportunities to earn money on the platform. With the implementation of these changes, YouTube aims to support and empower a diverse range of creators while maintaining a vibrant content ecosystem.

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